Sydney Sweeney is facing criticism over a nude advertisement she fronted for a gambling platform, with critics saying the campaign sexualizes women's sport. The backlash was reported by NOS, de Volkskrant, De Telegraaf and sporza.be on Monday, 14 September 2026.
According to the coverage, the ad has caused an uproar in the sports world. De Telegraaf reported that critics described the campaign as a slap in the face of every woman, while de Volkskrant carried similar reaction from figures in sport. NOS framed the central objection as the sexualization of women's sport.
Belgian athlete Élodie Ouédraogo was among those who spoke out, according to sporza.be. She accused Sweeney of being blind to the struggle women in sport face, and said the advertisement had hijacked women's sport. The reports do not include a response from Sweeney or from the gambling platform named in the coverage.
